Two huge distinct subculture trends of the past decade have been coffee shops and barbershops. In the fast, modern world where consumerism is being seen more and more as being unkind to the environment, people are increasingly seeking out experiences to satisfy their souls.
The most desired experience is travel (nothing new there!), once the preserve of the privileged few but now within the reach of almost everyone. And therein lies the rub, with so many people travelling, finding that unique experience is as difficult as it ever was and evermore unaffordable if you want to make it unique and to avoid the crowds.
However, there are more simple and accessible ways of seeking time to oneself to recharge the batteries on a more regular basis: Sipping your favourite latte in your favourite coffee shop where the barista (genuinely) knows you by your first name is a richly rewarding, easily repeatable (daily or even more frequently) and relatively affordable experience.
However, for the gentleman who really values me-time and cares passionately about great grooming, the barbershop is an even greater experience luxuriating in me-time with an unhurried and expert shave.
A trend that started emerging at the beginning of the decade (and around 2013 in Singapore) is the barbershop that is also your local coffee shop. Outstanding barbering services combined with excellent coffee, served by trained baristas is an outstanding combination.
Social media has ensured that trends spread ever more rapidly and cross traditional country borders with ease in a hyper-connected world. The rise of professionalism amongst barbers and baristas and their ability to share their skills, knowledge and experience so easily via Instagram, Facebook, Twitter, etc. have ensured that the public perception of both professions has risen exponentially.
Some examples of this fusion of barbers and baristas can be seen in diverse locations across the world with just a few of the leading contenders here:
Jermyn Street | 108 Amoy Street, Singapore, 069928 | +65 6220 4010 |
67 Barista Barber | 67 Hill Road, Clevedon, Bristol, BS21 7PD, UK | +44 1275 217740 |https://www.instagram.com/67baristabarber/
AXE Barbers & Baristas | Shop 1, 1 Foundry Road, Sunshine (Melbourne), Victoria 3020, Australia | +61 414 427 769 | www.barbersandbaristas.com.au
Commissary | 304 East New York Street, Indianapolis, Indiana, 46204, USA | +1 317-730-3121 | www.commissaryindy.com
Instead of searching just for an excellent barber OR an outstanding coffee shop, type barber and barista into your search engine for your neighbourhood and find the best of both worlds for your regular and affordable me-time!
Keith Power – CEO and Founder of Jermyn Street, Singapore